If
you're considering becoming a wedding celebrant, understanding industry trends
can give you a powerful edge in growing your business. The 2025 Hitched
Wedding Trends Report highlights exciting shifts in how couples approach
their weddings. By aligning your services with these trends, you can set
yourself apart and attract more clients 1) Personalization Is Everything:
Couples want weddings that reflect their personalities, love stories, and values. The more personalised the ceremony, the more memorable the day will be for the couple and their guests. Couples also talk about wanting their ceremony to be more meaningful.
2) Eco-Conscious Weddings:
Sustainability is no longer a niche preference but a central theme in many weddings. Celebrants can appeal to eco-conscious couples by offering green, nature-based ceremonies.
3) Non-Traditional Wedding Venues:
Whether it's a beach,
a barn, or a botanical garden, couples are seeking venues that feel personal to
them. Celebrants have the flexibility to adapt to any location and create
meaningful ceremonies.
As a wedding celebrant, you can stand out by marketing your services to align with these trends:
Create specific packages for small, intimate weddings that focus on personalised, heartfelt ceremonies with additional rituals that can involve more or even all of the guests.
An intimate wedding ceremony does not have to be cheaper - after all, as the celebrant you may end up spending more time consulting, writing and delivering a more involved ceremony than a more traditional ceremony to a larger audience.
Your more tailored offer should naturally therefore be priced higher.
This will not matter for couples as often they are choosing a smaller wedding not to save on cost but to spend money on the things that really matter to them (e.g. whilst not paying out the cost of food for distant relatives and colleagues, they will spend this cost instead on other aspects of the wedding like a higher quality and more intimate and personalised wedding ceremony).
Promote the fact that celebrants can perform ceremonies anywhere, unlike registrars (who can only do civil marriage ceremonies in licensed venues) and have no restrictions.
This can include private gardens and any private land (as long as you have the owner’s permission). If you have your own mobile and battery powered PA system and microphones (which I recommend you do invest in), sound and music is not going to be a problem.
Not all wedding celebrants are equipped with a PA system in this way so if you are….shout about this advantage!
Appeal to eco-conscious couples by offering sustainable ceremony options, including off-setting the carbon foot print of your travel, paperless vows, or even tree-planting rituals.
Celebrants can offer something unique: the chance for couples to express themselves fully during their ceremony. Unlike the identical service couples get from registrars , a celebrant-led wedding ceremony is a deeply personal event, and the 2025 trends clearly show that couples crave this level of personalisation.
Make sure that you never stop telling people about this in your Social Media posts. Never assume, people know what a wedding celebrant is and does. According to Bridebook and Hitched, between 17-19% of all weddings in the UK in 2023 were officiated by a celebrant.
As a result, this likely means that many people still only think their ceremony options are church or registrar. Even other wedding suppliers and professionals will need reminding and wedding allies can be a great way of promoting your business.
By training as a celebrant now, you'll be ready to tap into these trends and build a thriving business. Couples are seeking celebrants who can help them make their wedding day truly unique, and with the right training, that could be you!
Learn how you can become a certified and accredited celebrant and start booking weddings that reflect the latest trends.
Want some FREE Wedding Celebrant Training?
Enrol onto your
free discovery module here. 
