For newly trained Wedding Celebrants not having any reviews is their biggest barrier because some engaged couples will simply not consider a Celebrant unless they have a track record. And you can't blame them?
A couple's wedding is likely to be "the happiest day of their lives" and it will certainly likely be most expensive. So consequently, having trust in the person they employ to start their big day off with the ceremony is very significant.
So what do you do?
Newly trained wedding celebrants can offer pro-bono or heavily discounted ceremonies to friends-of-friends or relatives or offer an "Introductory rate".
There will be couples out there who are looking for a bargain more than they are looking for experience and they will take a risk on a new trained wedding celebrant knowing what an amazing job they'll do with their fresh training and enthusiasm.
Newly trained Wedding Celebrants should plan in advance the amazing customer journey they will be taking their engaged couple through as this will maximise the chance of getting that 5 Star review.
Things like the following:
A couple's wedding is likely to be "the happiest day of their lives" and it will certainly likely be most expensive. So consequently, having trust in the person they employ to start their big day off with the ceremony is very significant.
So what do you do?
Newly trained wedding celebrants can offer pro-bono or heavily discounted ceremonies to friends-of-friends or relatives or offer an "Introductory rate".
There will be couples out there who are looking for a bargain more than they are looking for experience and they will take a risk on a new trained wedding celebrant knowing what an amazing job they'll do with their fresh training and enthusiasm.
Newly trained Wedding Celebrants should plan in advance the amazing customer journey they will be taking their engaged couple through as this will maximise the chance of getting that 5 Star review.
Things like the following:
- Your on-boarding & "welcome pack" you send your couples when they first book you.
- The communication you give them when arranging their initial meeting.
- The professionalism of the initial ceremony planning meeting including the follow-up email summarising the decisions & next-steps.
- The way you timely & professionally meet your own shared deadlines and chase the couple for decisions.
- The communication you have with the couple the week before, day before and morning of the wedding to put them at ease.
- The way you conduct yourself as soon as you arrive at the wedding venue with other wedding suppliers, guests and VIPs (the couples parents and grandparents).
- How you put the couple and their guests at ease before and during the ceremony.
- Your follow-up communication one or two weeks after the wedding where you send the couple their commemorative wedding script.