Whether you are creating content for your Wedding Celebrant website or creating content for Instagram, Facebook or TikTok, you should always be guided by The 5 Pillars of Celebrant Content. These pillars are what will help you achieve your commercial objective which is to maximise your enquiries so you can subsequently get more wedding bookings.
Whether you are choosing an image for Instagram or Facebook, creating a video for TikTok or writing words for your website, a blog post or to accompany an image on social media, The 5 Pillars will help you increase enquiries, generate more video calls with couples and subsequently get more wedding bookings.
- Educate - explaining to couples & other wedding professionals the benefits of a celebrant-led versus a registrar-led wedding ceremony. Examples include explaining how getting the "legals" done before the wedding day allows the couple to have a more personal ceremony with no restrictions on location, music, timings, religious/spiritual words, animals or alcohol.
- Inspire - couples don't plan their wedding with logic, they have heart-felt wedding goals they want to achieve. Inspiration is all about the feelings couples want on their wedding day. Couples place value on unique and personalised experiences. For celebrants this may be the personal tears & laughter resulting from a ceremony which reflects the character & relationship of the couple (rather than same old boring registrar or church ceremony people expect to simply have to endure). Research shows that the top wedding goals for couples is to have a wedding which is: "romantic, fun & memorable".
- Endorsements - Over 60% of couples say they consider testimonials & online reviews as the most important deciding factor as to which wedding supplier to use. So endorsements matter. It's about trust and looking for "red flags". Couples are smart & intelligent online shoppers. So when you get an online review you need to maximise its impact in multiple ways & frequently.
- Introduce - Couples are ultimately buying you, your services, your personality & your customer service and so it is important that you give your couples opportunity to get to know you as a person, your values and passions. This builds connection and trust which is vital if they are going to give you the responsibility to start their happiest & certainly most expensive day in their lives.
- Open Contact - You have to be direct and give potential couples a "Call to Action" - this is the oldest but most effective sales trick in the book. For wedding celebrants you want couples to check your availability with you, you want them to book a video call with you. You need to give them a sense of urgency and because couples are busy people working full-time jobs, sometimes already with children and they have many other tasks on their wedding planning job list....you need to frequently remind them with many calls to action.
For loads more examples of how to use
The 5 Pillars of Celebrant Content, how to make sure your website and social media can
boost wedding bookings and to find out how to "
Reduce, Reuse & Recycle" time spent on creating social media and website content, enrol onto our popular 6 week course:
"
Social Media & Digital Marketing for Celebrants".
