Demand for Wedding Celebrants skyrocket!

Aug 9


The 2024 Wedding Trends Report from Hitched.co.uk, one of the UK's most popular wedding planning apps is reporting amazing growth in the demand of Wedding Celebrants. 

From its own data, it has identified searches for "celebrant weddings" has surged by 49%. Their online article educating couples on celebrant-led weddings has seen an incredible 157% increase in traffic. 

Is this a blip or is this a trend? 
In the 2023 National Wedding Survey, also conducted by Hitched.co.uk, over 2,000 couples who had their wedding in 2022 were questioned. From their responses, it suggested that 19% of weddings (that's nearly 1 in 5) had a ceremony conducted by a Wedding Celebrant. This was an increase on the previous year of 18%. As a result, the continued growth in celebrant-led wedding is not a surprise to many. 

From my own experience, I have seen a rise in enquiries and bookings. Last week I had three bookings in three days. Despite many of our key target customers having to contend with higher mortgage payments or higher rents, this appears to have made couples only more discerning when it comes to deciding what is important to them when it comes to designing and planning their wedding day. 

Whilst many people may know of or experienced what a funeral celebrant can do,  many people have never been to a celebrant-led wedding. When they do, they often love it. They love that they can have their ceremony when and where they want it. They love that there are no restrictions and they love that it is so personal to them. Compared with the level of customer service most couples get from their local council registrar service, couples are delighted by how we look after them.

As a result, growth in demand is natural and organic and in my view very sustainable. More and more venues are catching on with the commercial benefits of promoting recommended wedding celebrants. For ages, most wedding venues will only ever discuss a church or registrar ceremony.  You'd be amazed how many wedding venues turn down a potential wedding booking because the couple have been unable to secure registrars on the day their venue is vacant. The most enlightened venues now know that celebrants are also an option and help to increase their bookings. 


What can we do about this?

As wedding celebrants we need to continuously educate couples and allies in the wedding industry about what a wedding celebrant can do. 

We need to focus on the personal elements to our ceremonies but not foist additional rituals onto couples if they are not open to it as this can scare many couples off.

Wedding planning is stressful, so we need to stress the high level of customer service we will give them, ensuring that the couple feel at ease and we will help them every step of the way and have their back.

We need to regularly remind wedding venue co-ordinators about our services and what we can do for their bookings and their couples. With the high level of staff turnover in the hospitality industry, regular visits are a must. 

Never assume in your social media posts that people know what you can do. It is a great way to educate other wedding industry allies including photographers, florists and other wedding suppliers. 

Read the full Hitched 2024 Wedding Trends Report here
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